GE // Unimpossible Missions


 "Lightning in a Bottle" :60
Director: Diego Contreras
2017

“Futile!” “Unfeasible!” “Impossible!” At GE, these are some of our favorite words, because we love doing things that supposedly can’t be done. In this Unimpossible Mission, we’re going to attempt to catch lightning in a bottle – and put it to good use.

2017 Cannes Shortlist (Cyber-Web)
2017 Webby Winner: Series (Branded)
2017 ARC Awards: Best Non-Fiction Series
2017 Adweek Ad of the Day