“Futile!” “Unfeasible!” “Impossible!” At GE, these are some of our favorite words, because we love doing things that supposedly can’t be done. In this Unimpossible Mission, we’re going to attempt to catch lightning in a bottle – and put it to good use.
2017 Cannes Shortlist (Cyber-Web)
2017 Webby Winner: Series (Branded)
2017 ARC Awards: Best Non-Fiction Series
2017 Adweek Ad of the Day
"Lightning in a Bottle" :60
Director: Diego Contreras