Dunkin’ / Espresso
In the fall of 2018, Dunkin’ asked us to create a campaign to launch their brand new line of Espreso drinks. The goal was to challenge the preconceived notion that Dunkin’ wasn’t an “espresso type of place.” What the public didn’t know was that Dunkin’s sourcing and roasting processes rival that of their major competitors. And as it turns out so does it’s quality and flavor. So we let the public know that that “Sipping is believing” and launched our campaign via OOH on the highways surrounding their biggest market—Boston.