Extra // For When It’s Time
2020-2021 has been a tough year to say the least. But things are starting to look up.
We think the whole world could use a fresh start. So we made a film about how it
might go down.
PS. Dear, Orgy of Happiness, we’re coming for you.
PPS. We casted a pack of Chilean wolves in the film. You can see them at the beginning if you look closely.
Love,
Lucas
Director by Nick Ball // MJZ, 2021
2020-2021 has been a tough year to say the least. But things are starting to look up.
We think the whole world could use a fresh start. So we made a film about how it
might go down.
PS. Dear, Orgy of Happiness, we’re coming for you.
PPS. We casted a pack of Chilean wolves in the film. You can see them at the beginning if you look closely.
Love,
Lucas
Director by Nick Ball // MJZ, 2021
Jack Daniel’s // First Timers
Jack Daniel's first global campaign( “Make it Count”) in the history of the brand deserved a big launch. One that made it clear that we only get one shot at this crazy ride we call life, so let's make it count. Here it is.
Director by Ian Pons Jewell // Reset, 2020
Jack Daniel's first global campaign( “Make it Count”) in the history of the brand deserved a big launch. One that made it clear that we only get one shot at this crazy ride we call life, so let's make it count. Here it is.
Director by Ian Pons Jewell // Reset, 2020
Pedigree was looking for a clever print execution for their campaign line "See what good food can do" on a non-existent budget. This was our answer.
“Futile!” “Unfeasible!” “Impossible!” At GE, these are some of our favorite words, because we love doing things that supposedly can’t be done. In this Unimpossible Mission, we’re going to attempt to catch lightning in a bottle – and put it to good use.
"Lightning in a Bottle" :60, Director: Diego Contrera, 2017
This was a big one.
A full 360 campaign for Mountain Dew’s 2019.
9 months in the making.
6 TV/ OLV spots.
3 Golden Tricycles.
And 1 bowl of cookie crisp cereal (shared with Quavo, himself).
“Let’s Do” :60, Director: Noam Murr, 2019